Personal Small Business Medium and Enterprise Business

The following describes the manner in which data is collected, used and disclosed in the operation of the Spark Business Apps Platform (the “Platform”). The Platform is owned and operated by AppDirect Inc. 650 California Street, 25th Floor, San Francisco, California 94108, U.S.A. (the “Operator”)

 

The Information the Operator, Spark Digital and Spark Business Collect

 

  • User-Provided Information: A visitor to the Platform will submit what is generally called “personally identifiable” information (such as his or her name, email address, postal mailing address, home/mobile telephone number, payment account information (such as credit card information), demographic information) when using the Platform, such as when he or she registers for an account, and when he or she creates user submissions, or when he or she interacts with other users of the Platform, such as through features such as posting feedback.
  • “Cookie” Information: When an end user uses the Platform, the Platform may send one or more cookies – small text files containing a string of alphanumeric characters – to his or her computer. The Platform may use both session cookies and persistent cookies.
  • Automatically Collected Information: When an end user uses the Platform or opens an HTML email generated using the Platform, the Platform may automatically record certain information from the end user’s web browser by using different types of technology, including standard log files, and “clear gifs”. This automatically collected information may include Internet Protocol address (“IP Address”), another device address or ID, web browser, device type, the web pages or sites that the end user visited just before the AppDirect Platform, the pages he or she viewed on the Platform, and the dates and times that he or she visited.
  • How the Platform responds to “Do Not Track” Signals: The Platform does not respond to web browser “do not track” signals or other mechanisms.
  • Information from Other Sources: The Platform may obtain information, including personally identifiable information, from third parties and sources other than the Platform.

 

The Way the Platform Uses Information 

 

  1. The Platform uses the information end users provide or that it collects to operate, maintain, enhance, and provide all of the features and services found on the Platform.
  2. Spark Digital or the Operator may:
  • use end user email addresses to contact them for administrative purposes, for customer service purposes, or regarding user submissions that such users have posted to the Platform.
  • use the information that end users provide or that is collected to understand and analyze the usage trends and preferences of users, to improve the way the Platform works and looks, and to create new features and functionality.
  • use “automatically collected” information and “cookies” information to: (a) personalize the services on the Platform, such as remembering user information so that the end user will not have to re-enter it during his or her visit or the next time he or she uses the Platform; (b) monitor and analyze the effectiveness of the Platform; (c) monitor aggregate site usage metrics such as total number of visitors and pages viewed; and (d) track user entries, submissions, and status in any promotions or other activities.
  • user end user email addresses or other personally identifiable information to send (a) messages about the Platform, and (b) messages on behalf of other users, such as through “refer-a-friend” features of the Platform. Users have the ability to opt-out of receiving any such communications, through links provided in the messages or by updating his account preferences on the Platform.

 

When the Operator, Spark Digital or Spark Business Discloses Information

 

  • The Operator, Spark Digital and Spark Business disclose end user’s personally identifiable information in a variety of circumstances in connection with the operation of the Platform:
  • The Platform discloses the information end users provide or that it collects to developers of products to which the end users subscribe using the Platform.
  • Any personally identifiable information that end users voluntarily choose to include in an area on the Platform that is accessible to another user will be available to other users who have access to that content.
  • The Operator, Spark Digital and Spark Business may disclose automatically collected and other aggregate non-personally-identifiable information with interested third parties, to assist such parties in understanding the usage, viewing, and demographic patterns for certain programs, content, services, and/or functionality on the Platform.
  • The Operator, Spark Digital and Spark Business reserve the right to disclose end user information that it believes, in good faith, is appropriate or necessary to take precautions against liability; to protect the Operator, Spark Digital and Spark Business and others from fraudulent, abusive, predatory, or unlawful uses or activity; to investigate and defend against any third party claims or allegations; to assist government enforcement agencies; or to protect the security or integrity of the Platform.

 

 

Choices:

 

End users of the Platform may decline to share certain personally identifiable information on the Platform, in which case the Platform may not be able to provide to such end users some or all of the features and functionality found on the Platform. End users may update, correct, or delete their profile information and preferences at any time by accessing their account preferences page through the Platform. Such changes are reflected promptly in active user databases, however, the Operator,  Spark Digital and Spark Business may retain all information end users submit for a variety of purposes, including backups and archiving, prevention of fraud and abuse, and analytics.