Please configure

Unlocking the Asian wallet

One large, affluent and increasingly influential segment many tend to ignore is the Asian consumer base. This consumer group is savvy and well educated, with a high disposable income - yet generally under-appreciated and often overlooked completely by marketers. Nick Siu from The Agency 88 gives tips on how to establish connections and earn loyalty from this high-spending segment.




Join the Facebook Community for NZ Business

Kiwi business people are innovative thinkers, resilient and full of world-changing ideas. Here at Spark, we want to create a community for NZ businesses to connect, learn, contribute and advise one another along the journey. We need you to help us grow our network.

No matter how big or small your business, join us for tips and tricks, advice and exclusive access to some of New Zealand’s most successful business minds.

Thanks! We're sorry to hear that!

Please configure