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Given that 97% of NZ consumers search online for products and services there is potential that digital advertising could be a great way to market your business.
Find out some key information about your customers:
- What industries are they from?
- What size is a typical business?
Information about your customers can help you identify websites that they might commonly access (e.g.: news sites, industry sites) and allow you to select the most appropriate sites to advertise on. Google Adwords can also be highly effective in driving traffic to your website.
For the best results we recommend you take a structured approach to advertising online and follow a Digital Marketing Plan, a Social Media Plan, or Publishing Calendar. For more information check out Why Do I need a Digital Marketing Plan?