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‘Blog’ is actually short for web log. A blog is a type of website or webpage which usually displays information in chronological order from the most recent ‘post’ (or entry) at the top of the page to the oldest at the bottom.
What are the benefits of having a blog on your website?
There are a number of benefits to blogging. Blogs are a great way to position your business as a leader in its field. Sharing your expertise via a blog is a cost effective way to communicate with existing customers, and highlight your expertise within your industry.
Things to consider if you want to add a blog to your website
Often a lot of time and effort can go into creating a good blog post. Use this great content to your advantage by posting a link to your blog on your social media pages. But don’t just post the link, take time to explain to your followers why they should click on it and the benefits for reading the post.