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SEO covers a range of strategies, techniques and tactics used to obtain high-ranking placement in the search results pages on search engines, such as Google.
Why use SEO?
The use of SEO is like sending out invitations to view your website, without the invitations no-one knows to come and look. Users searching for a business online will often only look through the first few links on the first search engine results page. The higher ranked sites are displayed higher up the page and therefore the greater the chance of the site being visited. Ranking highly in search results for keywords that are relevant to your business can give you an edge over your competitors.
How to apply SEO
Talk to your web designer about their SEO skills. Alternatively, some NZ companies that specialise solely in SEO include; PureSEO, Premium SEO, Write Ahead.
As SEO is very specialised skill it is best done by someone who is an expert (for example Google takes into consideration over 200 factors when ranking your website). However to improve your site’s performance you should consider:
- Reviewing the content on your website to ensure it includes keywords and phrases that people are likely to search for when trying to find a business like yours
- Add fresh, new content to your website as often as possible. Frequent updating of content will lead to your site being indexed more regularly. Some easy ways to add new content are to post customer reviews or testimonials, and keep a regular blog or news feature
Online resources that can provide you with advice on search engine optimisation. If you’d like to find out more take a look at online resources such as; Google Webmaster Tools and Moz.